As a brand owner, you want people to easily recognize your brand. But how would you do that?
The answer lies in creating awareness around the brand. It is all about making people know about your brand and how easily they recognize it. It could be associated with the brand’s logo, colors, slogans, or ads - anything.
Many brands try to boost brand awareness with influencer marketing. By partnering with influencers who share your brand's ethos, you can tap into their established follower base to deliver genuine endorsements. This approach utilizes the credibility and reach of influencers to introduce your product or service to a wider audience.
In this blog, you will learn about influencer marketing tactics to increase brand awareness. But before that, you should know why brand awareness matters.
Why Does Brand Awareness Matter?
Why is brand awareness so important, you might wonder?
In today's competitive world, where people are bombarded with choices, brand awareness is crucial. Brand awareness makes purchasing decisions easier for consumers, as they are already aware of the brand identity. When people know your brand, they're more likely to choose it over others– a common human psyche.
However, brand awareness is not just about getting noticed. It's about building a connection with your audience, creating a unique place for your brand in the market, and becoming a part of people's lives. So, remember, brand awareness is a big step towards creating– brand loyalty.
Let’s understand how influencer marketing impacts brand awareness.
How Does Influencer Marketing Boost Brand Awareness?
Influencers can impact their followers' buying choices by suggesting and endorsing products or services. Their recommendations can drive purchasing decisions. Here is how brands can boost brand awareness with influencer marketing.
1. Introducing The Brand To New Audiences
It is important to establish a strong presence to attract potential customers while entering into a new market. Even if your business is already running, it's equally important to refresh your brand image to stay relevant.
Influencers promoting your product or service introduce it to people who might not be aware of your product or service. This exposure results in more people recognizing your brand. It also helps you grow your customer base by reaching new potential customers.
2. Creating Brand Credibility Among Followers
Influencer marketing builds trust and credibility among potential customers
Niche influencers hold the status of respected positions within their specific field. As a result, their followers tend to place trust in their recommendations. This inherent trust extends to the brands they endorse. For businesses, it's easy to use the trust that's already there and connect with their intended audience genuinely.
3. Increasing Brand Recognition
When influencers promote a brand or its products, they introduce it to a new audience that may not have been aware of it earlier. This expanded exposure helps increase brand visibility and awareness among potential customers.
4. Building a Loyal Audience
Influencer marketing doesn't just boost brand awareness; it can also help in the growth of a loyal customer base. When influencers introduce their followers to a brand, some of those followers may become interested customers. Over time, this can lead to the development of a community of loyal brand enthusiasts.
5. Created Word-of-mouth Marketing
Influencer marketing serves as a modern form of word-of-mouth marketing. When influencers discuss a brand positively, it's equally valued like a personal recommendation, which can be highly suggestive for potential customers.
How Can You Utilize Influencer Marketing To Increase Brand Awareness?
An influencer can create various forms of content that might help in spreading brand awareness. Hence, brands and content creators should discuss and create engaging content that would compel the audience to connect with that content without skipping. Here is how influencers can boost a brand’s visibility and engagement.
1. Running Giveaways Campaigns
Influencers can organize social media initiatives centered on your brand's offerings. They might run giveaways, challenges, or contests, prompting their followers to interact with your brand and expand its reach. Hosting giveaways with niche influencers is a perfect way to build a buzz around your brand.
2. Creating a Product Review Video
Influencers can offer in-depth product reviews that their followers find valuable and genuine. As a marketer, you can utilize the influencer’s knowledge and credibility to build trust around your product.
3. Live Streaming Sessions
Influencers can create excitement by hosting live streams on platforms like Instagram and YouTube. During the live stream, influencers can showcase your brand’s products, answer followers’ questions, and highlight their favorite features of your products. They can also showcase your product live on the stream.
4. Influencer Takeover on Social Media
An influencer takeover means - the influencer will temporarily manage your brand's social media account for a day. They generate content from the brand's standpoint, offering their unique perspective to the brand.
5. Interact With User-Generated Content
You can ask influencers to encourage their followers to craft and post content related to your brand. It creates a community among the audience, motivating them to share their experiences with your products or services. It also helps the brand gain increased visibility as user-generated content spreads across social media platforms, creating a stronger affinity between existing users and potential customers.
6. Running a Product Seeding Campaign
Giving products to influencers is a good way to get people interested in your brand without spending much money. If an influencer really likes the product, they usually share it on social media and use it regularly. These genuine mentions help increase brand awareness.
How Can You Effectively Measure Brand Awareness?
The concept of measuring brand awareness is a bit complex because it can’t be simply measured in numbers. However, evaluating certain KPIs will help you understand the effectiveness of brand awareness. Here are the key metrics you can use to have clarity on the influencer marketing campaign.
- Impressions
- Content Reach
- Branded Search Volume
- Social Media Shares
- Social Media Mentions
- Incoming Website Traffic Through Social Media
- Increased Website Traffic
When you go through these KPIs, you will get an insight into how many new people might have noticed your brand or product because of your influencer marketing campaign. As more folks become acquainted with your brand, ideally, some of them will become interested customers and make purchases.
Conclusion:
Every brand wants to get recognized - it’s a fact. It is essential for easy recognition and increased brand value. Influencer marketing is an effective marketing tactic to increase awareness around your brand.
To boost brand awareness with influencer marketing, you need to partner with particular niche influencers. By using the trust that influencers have built with their dedicated audiences, the brand can extend its reach, increase brand recognition, and foster lasting connections.
Brands should utilize a variety of influencer marketing content to enhance brand visibility and interact with their social media followers effectively. Deploying methods such as product reviews, social media initiatives, partnerships, influencer-hosted takeovers, and live streaming can facilitate brand expansion.
